We curate our sets of categories very carefully, and only update them after thorough consideration. In this most recent update, we’ve focused on adding categorization that has been previously requested while synchronising the IAB and in-house Webshrinker more tightly. At the same time, we’ve added the new category “trackers” to cover an emerging area of…
The beginning of Webshrinker Before we get into how domain categorization works, let’s take you back to the beginning. In 2012, Adam Spotton started a screenshot-as-a-service company that would eventually become Webshrinker. It would automatically take screenshots of websites, as opposed to doing this manually, that could then be used for educational resources. Domain categorization…
Putting it simply, website categorization is the act of placing websites into certain categories. For instance, sites like Twitter and Facebook will be categorized as social media while sites like CNN will be categorized as news. But as simple as this seems, there’s a little more to website categorization than meets the eye. What website...